Il Giornalaio: Archivio

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“Instead of competing for one large pool, one big market, you will have price war...”

– An MIT Sloan School of Management professor offers a cautionary note to merchants and others who think they can get better results at a lower cost by advertising on the Internet instead of through more traditional media: Be careful what you click for. Read More

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“[….] the New York Times’ David Barstow reported that 75 retired...”

– What Happens When We Can’t Trust the Media/Economic Verifiers?

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Jay Rosen and Clay Shirky discuss what’s happening in journalism after its disruption by technology

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UEAPME Think Small Test and SBA Implementation...

The UEAPME Think Small Test (TST) and the SBA Implementation Scoreboard are based on questionnaires answered by policy experts from European and national SME organisations. The questionnaires aim to provide a – necessarily – subjective picture on the extent to which policy entities are respecting the “Think Small First” principle and the SBA commitments have been implemented, as seen from the...

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“Everyone seems to know marketing these days. Yet, if I ask 100 people what the purpose of marketing is, I’m pretty sure I’ll get 100 different answers. Would you like to try?” Valeria Maltoni

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22 Social Media Marketing Trends for 2010: The fact that audience has the control starts to sink in. Social media will get real budgets. Social media will be integrated to overall marketing activities. Social media ROI will become important. Brands start to use listening platforms to monitor the conversations. Social media will reach behind corporate firewalls. Customer service and...

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Il 10% dei 23,6 milioni di utenti italiani di Internet, cioè circa 2,3 milioni di individui, sono lettori abituali di blog di informazione e attualità. Lo rivela un’indagine condotta dalla società di ricerche Human Highway [www.humanhighway.it] in collaborazione con Liquida [www.liquida.it], l’aggregatore di news del gruppo Banzai.

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