There are plenty of examples of paid content thriving even when free alternatives are available. There are a great many paid-for newsletters, from the Stockman Grass Farmer to the Gaming Industry Weekly Report. Punters are happy to pay for multichannel television even though commercial broadcast television is free. Such alternatives thrive because they offer desirable content. One considerable advantage to building a paywall is that it forces newspapers to think hard about what their customers [as opposed to their advertisers] might really want.