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Time magazine’s Protester cover reminds us of the value of Big Media

Top editors have the cash and the journalists to make sense of issues like Occupy – even if they do come late to the party

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Who’s Using What Media and When?

A new study by Magid Generational Strategies breaks down who’s using what media at what time of day. 

Media usage by generation and day-part.

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Bloggers Vs Mainstream Media

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La televisione è puro terrorismo. La parola scompare, e con la parola ogni possibilità di riflessione. - Hans Magnus Enzensberger -

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Mind Control Theories and Techniques used by Mass Media

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Circulation: Japan vs USA 

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How Mobile Phones are changing social Media

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The reality is that most newspapers simply don’t appreciate how different the online world is when it comes to content. Too many are still laboring under the misapprehension that the Web is just like print, except without all the tree-killing — you put your content on there just like it was in the paper version (except maybe you add a link or two, or a video clip) and readers line up to read it, and you go home. There are a few exceptions, of course, such as The Guardian — but even it has been struggling for profitability, weighed down by its legacy print operations. Too few mainstream media outlets realize that despite their similarities, the world of digital content is completely different from the world of print publishing, and needs to be thought of and treated differently. And walls don’t help.

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Media Revenues

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Trust in traditional media is trending downward:

  • TV news dropped by 20 points
  • radio news dropped by 17 points
  • print news dropped by 12 points

Trust in digital media is still pretty low, and although corporate communications are trending higher than social networks, they’re still not that high.

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