Contrary to popular belief, newspapers aren’t dead… yet. In fact, if newspaper companies pull the right moves now, they may well survive for a while yet. The biggest issue for newspaper companies is revenue, not audience. With the declining revenue in print media advertising, the only way for newspaper companies to avoid extinction is to embrace digital media content. While many companies have already gone digital, it is fair to say that newspaper companies haven’t quite grasped the concept of publishing engaging content in their online version of the newspaper.
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Ads Influence Purchase Decisions by Media
Media Moguls
Readers spend 2x times reading a newspaper than a news website
Infographic: Newspaper consumption in Canada
B2B Media Industry Revenues
Twitter is a great organizing tool. But its function is better served rallying actual people to speak directly with other people, rather than persuasion across media platforms.
Hashtags Are The New Lawn Signs: Why Twitter Won’t Predict The 2012 Cycle
(Fonte: 2012.talkingpointsmemo.com)
“The Guardian” across different platforms during the day
