Twitter is a great organizing tool. But its function is better served rallying actual people to speak directly with other people, rather than persuasion across media platforms.
Hashtags Are The New Lawn Signs: Why Twitter Won’t Predict The 2012 Cycle
The fact is that the public have an insatiable curiosity to know everything, except what is worth knowing. Journalism, conscious of this, and having tradesmen-like habits, supplies their demands. OSCAR WILDE, THE SOUL OF MAN UNDER SOCIALISM