The chart that you see is what Google wants you to think is happening with Google+. It wants you to think the service is taking off.
The truth of the matter is that we just don’t know because Google won’t tell us.
Instagram just may be the most capital-efficient company in the world. It’s got barely a handful of employees and tens of millions of users. It’s hard to understate the effect that such leverage has on value.
he wide adoption of social media has increased the competition among ideas for our finite attention. We employ a parsimonious agent-based model to study whether such a competition may affect the popularity of different memes, the diversity of information we are exposed to, and the fading of our collective interests for specific topics. Agents share messages on a social network but can only pay attention to a portion of the information they receive. In the emerging dynamics of information diffusion, a few memes go viral while most do not. The predictions of our model are consistent with empirical data from Twitter, a popular microblogging platform. Surprisingly, we can explain the massive heterogeneity in the popularity and persistence of memes as deriving from a combination of the competition for our limited attention and the structure of the social network, without the need to assume different intrinsic values among ideas.